Already in 1582, the first owner of Bichlstrasse no. 5, a man named Rudolf Braun, was mentioned in the old archives of Kitzbuehel.
But an even older part of the hotel can be found in the wine cellar, which walls date from the 15th century. They were part of the medieval mural and warded off the attacks of Kitzbuehel´s enemies.
Throughout its existance, the Weisses Roessl has been a popular meeting point for artists, business people, the aristocracy and politicians.
From the year 1999 to 2000 the hotel was transformed from a traditional 4-star hotel to a leading 5-star luxury hotel with a new annex, the "Residence", which now hosts spacious hotel rooms, exclusive suites and the spa area.